![]() How we address the underlying issues that drive men to seduction training is vital to steering men away from radicalization towards self-confidence, empathy for others, and embracing a culture of sexual consent. It's a symptom of guys searching for imperfect solutions to challenges that affect many men across North America and the women in their lives. While often misogynistic, seduction training reflects contradictory cultural scripts for masculinity combined with a perceived loss of mens' traditional privileges and status. These guys' concerns are rooted in deep, ongoing transformations in masculinity in North America that have recently come to light in activism against sexual assault on college campuses, the rise of the alt-right, and the ongoing #MeToo movement. I discuss how pickup artists train American guys in masculine types of self-help to overcome their sexual shame. This article, titled “The Beta Rebellion? Incels and the World of Men’s Seduction Training,” gets to the core of incels’ discontents by taking readers inside a men’s seduction training workshop. Don Juan clearly didn't need any training in flirting skills, but many North American men feel they need help. The issues that radicalize incels to misogyny, hatred and violence are intimately familiar to me through my first-hand research on men’s seduction communities. I’ve been researching online subcultures that teach men how to attract and seduce women for several years. As a cultural anthropologist who’s been researching men’s pickup artists, the recent “incel” terrorist van attack in Toronto last week hit home. ![]()
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